Vaccine hesitancy or refusal

Q: Are there resources for preventing vaccine refusal and addressing vaccine hesitancy?

A: Here’s a resource guide (one page of tips, one page of resources) for addressing vaccine hesitancy in LCTFs.

The CDC has a COVID-19 vaccine communication toolkit, including communication tips, fact sheets, videos, social media content, presentation slides, and printable posters and stickers. CDC also produced FAQs about COVID-19 Vaccination in Long-Term Care Facilities as well as printable handouts for staff and residents and their loved ones.

NH Bureau of Infectious Disease Control put out a guide to Coping with COVID-19 Vaccine Stress for folks worried about getting vaccinated.

A group of scholars and experts in science communication and vaccine trust contributed to A practitioner’s guide to the principles of COVID-19 vaccine communications, an in depth, evidence-based resource for understanding vaccine hesitancy and applying best practices in your communications to build trust.

Don’t miss these videos on how the vaccines work and why vaccination is a good idea by Steve Diem, senior nursing student at Manchester Community College.

Also check out these brief (5-6 minute) videos: “Developed in partnership with leading health organizations and Dr. Anthony Fauci, this new educational content from the Ad Council and COVID Collaborative is designed to help healthcare providers better understand and answer common questions about COVID-19 vaccination.”

ANA also has COVID-19 vaccine resources, including a webinar, quick videos, and links to vaccine FAQs.

Dr. Talbot shared this resource on the Jan. 13 call with LCTFs: www.changingthecovidconversation.org

Q: Are there strategies that work better than others when addressing vaccine hesitancy or refusal?

A: Yes – evoking positive emotions, appealing to the human desire to support social norms, and using concrete stories are all shown to be effective when communicating in order to elicit a particular behavior, like getting a vaccine.

Examples: talking about getting the vaccine because it will help residents and coworkers and families stay safe evokes positive emotions of caring and concern. Talking about the fact that most people (statistically well over half or higher depending on which poll you view) in the US plan to get a vaccine invokes social norms that others may want to be a part of. Or, talking about how spiritual leaders discuss getting vaccinated as an ethical choice also invokes social norms.

Two NH vaccine stories: one about an ICU nurse. One about a 107 year old resident at Windham Terrace.

Q: How should we explain what to expect from the vaccine, for staff and for residents?

A: The CDC has published post vaccine considerations for both residents and health care personnel. They also issued What to expect after getting a COVID-19 vaccine.

CDC also issued Interim Public Health Recommendations for Fully Vaccinated People.

Q: What is mRNA and how can I explain it in the context of COVID-19 vaccines?

A: In a nutshell, mRNA teaches the body to make an immune response. This is not a new scientific breakthrough — this kind of vaccine has been studied for a many years. The CDC has an excellent resource for explaining mRNA COVID-19 vaccines. NC State University also has some information about mRNA vaccines as well as other vaccine information.

Here are two videos on how the vaccines work and why vaccination is a good idea by Steve Diem, senior nursing student at Manchester Community College.

Q: What guidelines exist regarding employment issues related to COVID vaccines?

A: The EEOC has a link to its resources for employers and the public about vaccine related employment issues and questions

This page updated 4/27/21

Information is changing rapidly as the COVID-19 outbreak evolves. Please take the links on these pages, especially the NH DHHS, which coordinates the COVID-19 response in our state, and other public health resources such as your local public health department, the CDC and WHO to find the latest guidance and recommendations.

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